STUDIO takes a unique and practical approach to identifying, scoring and tracking influencers. Using STUDIO Influence, we let you tweak the scoring model and create profiles to organize influencers for different purposes.
Practical influence scoring
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When it comes to influence scoring, we asked one simple question: why? What is it we want to do with influencers anyway? We dared to look beyond the typical and ask some tough questions. At SocialVolt we think most influence scoring systems are far too narrow in scope and don't take into account one very important piece of information: subject matter. When it comes to influence, we decided to simplify. Influence scores are useless unless your influencers are influential for the right reasons. Randomly identifying influencers is … randomly useful.
One size does not fit all
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Influencers are not all created equal. Most influence scoring systems are far too narrow in scope. They only look at one aspect of influence. STUDIO looks at over a vast array of data-points spanning across different social media networks, blogs and more. A Twitter influence score is hardly useful if your industry tends to favor blogs. Call it good old-fashioned common sense, but one size cannot possibly fit all.
Influence profiles
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STUDIO allows you to create influence profiles that you can use for specific purposes. Because all influencers are not created equal, STUDIO allows you to identify and organize your influencers.
When it comes to influence, subjects matter
One aspect of influence none of other models seem to account for is subject matter. All they care about is how many followers someone has. We believe that subject is the vitally important missing element. A person may have a million Twitter followers, but if all they talk about is celebrity gossip they’re probably not what you’re looking for (unless you’re a celebrity gossip magazine). Who cares of someone’s a 92 on their influence scale if all they talk about is cats and we’re a soft drink company?
We want to help you find influencers who are influential for a specific subject. The influencers for banking are different than the influencers for automobiles. Automobile influencers are a different crowd than the influencers for the fashion industry. It’s common sense.
Find influencers, build relationships.
Call us simple, but influence for a purpose is where you get real bang for your buck. Create as many influence profiles as you want and let STUDIO help you find people who can help you build your brand. STUDIO helps you find people who are influential for a purpose. Not just any purpose – your purpose. We’ll leave randomly influential to the other guys.
